We create opportunities for your best life

We build your financial knowledge and economic confidence while maximizing your capital.

Cefund is about opening doors to investments that would otherwise be out of reach, all to help you realize your life dreams.

We offer personalized active advisory services tailored to your needs and goals, enhanced by innovative technical platforms.

Cecilia Frölund is a dynamic and action-oriented visionary who challenges traditional capital advisory. She has the ability to identify unique opportunities and create investment strategies that maximize value.

With an exclusive global network and deep market knowledge, she creates smart, personally tailored investment solutions. Through sharp analysis and the right partnerships, we turn potential into results.

We believe that true financial advice should be free - not bound.

That’s why we’ve created a model that combines the strength of a global network with the freedom of a platform. We work with a broad fund base and are not tied to banks, fund houses, or management structures. We stand on your side and build strategies with one purpose: to make your capital work for you, not for anyone else.

By utilizing your full capital power, we maximize your potential and create the right exposure to the most relevant sectors. With Cefund, doors open to investments that usually remain hidden because we believe your capital deserves the best conditions.

Dividends are not just returns; when used correctly, they become a strategic resource. They can free up both time and capital for you as an entrepreneur or investor.

With a net custody account, you get all third-party compensation back directly. This means lower fees, greater freedom of choice, and full flexibility – whether you save in investment insurance, ISK, traditional custody, or pension solutions.

Would you like to see how we build strategies tailored specifically for you?

Investor Relations

We work with comprehensive advisory and strategic capital consulting, designed to strengthen your financial position and provide room for maneuver over time.

Save & Invest

At our disposal, we have a wide range of financial products and services, plus the ability to make investments to capture returns during stagnant and negative market conditions.

Lower Fund Fees

Through our partner collaborations, we provide 100% net-traded custody solutions, where all third-party compensation, sometimes called kickbacks, is refunded to you as a customer.

Pension

Secure a sound and sustainable financial future after your working years. We evaluate your existing pension fees and perform a pension analysis to find the right solution for you.

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Personal service

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Fund selection

Business partners

There are many reasons to choose us

Comprehensive advisory

Financial security meets a better future and greater opportunities

Free up time and resources to strengthen and develop your business.

What our Partners say about Cefund

Strivo

“Cecilia is a woman with incredible drive and curiosity! She sees few obstacles on the path to success for herself and her clients, and knows that the only chance to succeed is to focus on customer value!”

Case Funds

“Cecilia is a very sharp woman with a burning passion that sets her apart from
the crowd. With her drive and dedication to work based on each client’s conditions and goals
, her talent as an advisor comes through fully and she shows what type
of craftsmanship her work is and what it means.”

Brock Milton Capital

“With result focus, determination, high competence and personal commitment, Cecilia has created a recipe for success. She personifies these qualities, and her humility and ability to always put the customer’s needs first makes her unique. This is one of several reasons why we at BMC today have a close collaboration with Cefund.”

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Built from need. Driven by conviction.

Cefund AB was founded in 2022 and is part of the Cefund Holding group founded by Cecilia Frölund.

After almost eight years in the financial industry as an advisor, Cecilia Frölund chose to go her own way. She had identified a gap in the market – and built the service she believes customers deserve.

Cefund was founded with a clear idea: to offer qualified, personal advice where you as a customer get access to exclusive investments and a strong global network of experts. The advice is tailored to who you are and what you want to achieve.

Cecilia combines deep market knowledge with business acumen and an ability to quickly identify potential. She doesn’t believe in standard solutions – she builds strategies around people, not models.

With Cefund, you get an advisor who is accessible, clear, and concrete. Someone who ensures your capital works for you – so you can focus on what matters most.

FAQs

Here you'll find answers to common questions

You’re also welcome to contact us with your questions and concerns.

How Do I Become a Customer at Cefund?

It’s simple. Contact us through the website or book a meeting with an advisor. We conduct a thorough analysis of your financial situation, your goals, and what you want to achieve – and build a strategy that suits you specifically.

What Do your Services Cost?

We are completely open about our fees. You pay a clear fee based on managed
capital and investment type. Through our model with a net custody account and net fund, you get lower costs, full transparency and fewer conflicts of interest.

Are My Funds Locked in?

Nej. Du har fri tillgång till ditt kapital. Samtidigt kan vissa investeringar ha en löptid som gör dem mindre lämpliga att sälja innan förfall. Vi hjälper dig att hitta en balans mellan flexibilitet och långsiktighet, så att lösningen passar din livssituation.

What Protection Do I Have as a Customer?

Cefund works with Strivo as custodian, which follows Swedish financial regulations. Capital in liquid assets is protected by the state deposit guarantee up to 1,050,000 SEK. Securities investments are covered by investor protection, up to 250 000 SEK.

Do You Have a Capital Requirement?

No. What matters most to us is building a long-term relationship where we create value together – regardless of where you start.

Can I Transfer My Current Investments to Cefund?

Yes. We help you consolidate everything in one place for better overview, lower fees, and access to our network and investment model.

How Often Do I Receive Updates about My Investments?

You have regular contact with your advisor and receive ongoing updates based on market conditions. We are proactive and ensure your portfolio is always relevant and optimized – based on current trends, risk level, and your goals.

How Does your Net Custody Account Work?

The net custody account via Strivo provides access to a wide range of securities at lower fees, with full transparency and fewer conflicts of interest. This means you keep more of your returns.

Read more about SVP: https://www.svp.se/kontakt/villkor-kundinformation
Read more about Strivo: https://www.strivo.se/kontakt/kundskydd-och-sakerhet/

How is Cefund Different from other Market Players?

We offer personally curated advice with access to the leading global fund managers and exclusive investments. With net custody and full transparency, fees are reduced – and you get better control. We build long-term relationships with mutual financial interests.

Where Can I See My Holdings?

Log in via our website and you’ll go directly to Strivo, where you get a clear overview of your holdings and how they’re performing. We’re happy to help if anything is unclear.

How Does Onboarding Work?

It starts with a meeting where we review your finances, goals, and risk profile. Then we set up your strategy. Everything is signed digitally – quick, secure, and simple.

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We look forward to guiding and helping you

Would you like to know more about us or the services we can offer you? Don’t hesitate to contact us. We’ll get back to you shortly.